Lessons
What Justin took from each book
The post is not up until he records it. Prompt first. He talks. We draft. He edits.
Extreme Ownership
Prompt for Justin: a time the miss was yours, the room watched, and you said I. Not a book report. One scene. What you said. What changed the next day.
Eat Their Lunch
Prompt: a deal that already had a vendor. You did not trash them. What did you ask. Who moved.
Never Split the Difference
Prompt: a time you argued someone into a yes that was not a yes. What you would ask instead.
High-Profit Prospecting
Prompt: a week of conversations with people who could not buy. What you stopped doing.
The Challenger Sale
Prompt: you taught a founder something about their own week. Then the product had a place. The sentence you used.
Cracking the Sales Management Code
Prompt: you inspected activity instead of the work. What the inspect looks like now.
Selling to VITO
Prompt: a tour with everyone except the person who owns the number. How you got to that person, or failed.
Mega Deal Secrets
Prompt: a late deal with one thread. Who else had to be in the room.
The One Minute Manager
Prompt: a correction you saved for Friday. What you say the same afternoon now.
The 7 Habits
Prompt: a week spent in the circle you cannot control. What you cut.
MEDDIC / MEDDPICC
Prompt: a founder whose competitor is building it themselves. Why the enterprise map does not qualify that week.
The book in the works
Prompt: the job nobody trained you for. One week you still owned every deal. What you will not do again.