Founders Ramp
All of the approach

On the phone

What you hear on the first call

Write the objections down before you dial. Stay curious. Never trash the other option. Sell what is actually different.

First call

Write the objections down before you dial. Stay curious.

Who are you again?

One sentence on the problem you attach to. Not a bio.

We already use X.

Good. What happens after the data leaves that system?

Send me information.

Happy to. What would make this worth a look this week?

No budget.

Most did not, until they saw the cost of the old way. Curiosity, not a pitch.

Not a priority.

What is? What would have to change on the process for this to matter?

We use a competitor.

How are you using them. What do you like. What is still hard.

Call me in six months.

Why six. What would have to be true for it to be now.

Never trash

They ask about the other option. Do not eat their lunch. Sell what is actually different.

Acknowledge

Some people there do good work. We have different ideas about the work.

What is actually different

Problem-first. Inspectable process. Character, then tools. Not a product tour.

Outcomes, not cheap

Fast and good. Not the lowest price. Proof the founder can run on Monday.

Never trash the other option.