Approach
Build a go-to-market that works.
Strategy and tactics. Whether you have no sellers, one seller, or five.
Approach
How we work.
Self | Team
Process without character produces theater. Lead yourself. Then lead the team.
Self | TeamProblem-first discovery
Attach to a real problem, by persona, then value. Not a tour of the product.
How you attachWhat you hear on the first call
Write the objections down before you dial. Stay curious. Never trash the other option.
Objections and differenceSCALE
Success Criteria, Conversion Economics, Adoption Path, Lock-in and Risk, Effortless Transaction. If you assumed one, the deal has a hole.
What has to be trueInspect a live deal
Inspect work. Coach behavior. Goals on one page. Praise and correct soon, specifically.
Inspect the workBooks that are fundamental
The books that sit under how we work. Same shelf. Same job.
Books that are fundamentalQuestions founders ask
When to hire, how to step out of every sales call, and what happens on the free call.
Read the answersFirst Sales Hire Tracker
Startups that posted their first sales job. What they pay, what they ask for, and what that says about readiness.
Open the trackerFirst hire payback calculator
See when a first sales hire pays back. Bring your numbers, not a guess.
Check my numbersBring one issue or deal. We'll set a game plan.
A sample of the real work. No catch, no teaser.