Founders Ramp
All writings

Writings FAQ

What are the Founders Ramp writings?

Field notes on founder-led sales. Each piece takes one problem founders hit when they start selling and gives a straight answer.

Who are they for?

Founders who are still the main seller, and founders getting ready to make their first sales hire.

What topics do they cover?

The first sales hire, forecasting, discovery, handling "we already use something for that," getting a buying decision from a whole company, and how AI agents are changing procurement.

How do I know where to start?

Start with "The first hire freezes the process" if you are about to hire. Start with "One person loved the demo. The company never decided." if deals are stalling.

Is there a shorter format?

Yes. The Short answers section gives quick, direct answers to the questions founders ask about the first sales hire.

How often do new pieces come out?

New pieces are added to the writings page as they are published. The newest appear at the top.